Are You Kidding Me?

all depends if they sell or not, that he didn't sign with a major shoe company is odd 

But considering the target market I'd say most kids will want big baller on their kicks as sad as that is 

Sneakers used to last me about six months when I was a kid.

I played a lot of ball.

New York Firm estimates they got 50 million of free advertising first two days w coverage etc... 

Considering what women pay for shoes, this is nothing.    If the shoes actually looked good they might sell, doesn't help that they are ugly as fuck. 

The dads an idiot, you wait until the kid has started a successful NBA career then market the shoes.

MJ, Kobe and Lonzo?